and how they can greatly increase return on investment (ROI)!

1. You can deliver your content to all of your customer’s browsers and digital devices.
Your site pages and content are deliverable in a wide variety web browsers and digital devices including cell phones, personal digital assistants (PDAs) and accessibility devices for the impaired.

- More readily available content means more exposure, more opportunity to sell.

2. Better search engine results and page indexing.
Sites and page content is 100% crawl-able by all major search engines. When you separate the presentational code or "style" from the content itself you gain tremendous amount search engine credibility because your content is clear and your code is clean!

- More search-friendly content means more exposure, more opportunity to sell.

3. Drastically improved site performance.
Sites designed using standards-based practices are much smaller in file size and page weight. Pages are 20% smaller on average. This means the pages will load much faster and decrease wait time for lower bandwidth users.

- Users are not patient and faster sites mean more exposure, more sales.

4. Cross-Browser Compatibility
Much less effort is required for making pages look consistent over multiple platforms and web browsers. As open source browsers like Mozilla Firefox continue to increase their share of the market, compatibility is going to become an important issue. Same thing with PDAs and handhelds. iPod users, for instance, are going to expect that your content works on their device.

- If it does not look or function properly you loose credibility, exposure and sales.

5. More Flexible
You have the ability to modify or change all of the content or presentation of the site much easier and one does not affect the other.

- Site updates and redesigns require less time and therefore save money.

6. Scalability
Sites have more scalability overall due to more flexibility of the design. Dynamic pages have less of a tendency to break the page design because it can accommodate more data when designed properly.

- Flexibility saves time and money and enables your site to grow with your company.

7. Lower server processing requirements.
All of the presentational code is reduced to a single style sheet that is loaded once and controls the entire site.

- Decreasing your server load lowers your IT costs and lengthens the shelf-life of your hardware. In short, it saves you money.

8. Content Distribution
Distributing your content for third-party use simple because it is separate from the code or presentational markup.

-Building partnerships, alliances and sharing content can make a huge impact on exposure and sales.

9. It's simply inevitable.
Eventually you are going to have to make the shift. Otherwise you will fall behind competitor companies and own a dinosaur website!

-Do it right the first time and save money!

10. Accessibility (Section 506)
Meet legal requirements such as the Americans with Disabilities Act, Section 506 (ADA 506).

-More accessibility means more exposure and sales.

Before you decide on a company to build, or redesign your website make sure that they are up to code!